We LOVE to Design: Flyers

Here are a few things to consider for the design of your flyer campaign, answers these quick questions to make your flyers work harder for you!

Who is your Target Market?

  • Who are you trying to reach
  • Are you selling to consumers or business?
  • Where do they live?
  • What industry are they in?
  • What age group?

What is your Point? Obviously you are investing in marketing to win more business, consider these questions.

  • What makes you different or special?
  • What problem can you solve?
  • What need can you satisfy?
  • What is your Unique Selling Point?
  • Why should they buy from you?

What is in it for me? There are a lot of flyers around that are no more than just a business card – a name and maybe a list of services on offer. When you get a flyer like that do you… save or bin it?

  • The most effective flyers use time-bound offers, a call to action!
  • “Half price this month”
  • “Free bottle of wine with every quote”
  • “Free consultation during November”
  • Think really hard about the offering an incentive. “25% OFF” may get you some interest but “50% OFF” would definitely do the trick.

What do you want me to do?

  • What is the next step? Once they have received the flyer…
  • Tell them what to do next. “Call now for a free sample,” “Bring this leaflet to…” or “Email us for a quotation.”
  • Spell it out! Make it easy for them to buy from you

How Will You Reach Me?

  • Consider how you will get your message out, as this is very important in terms of design and print.
  • Second class post is highly targeting, but quite pricey
  • Inserts in a local free newspaper
  • Local kids to do a flyer drop
  • Insert into a magazine read by your target market
  • Ask around at shops, cafes that your target market might visit to leave a few

What will it look like?

  • We recommend you spend at lead 30% of your budget on design
  • Design can mean the difference between success and failure
  • Design is our business, talk to us

Our design team at printing.com North Shore have many years of experience between our 4 in house graphic designers. Here are some examples of what we can do…

Whether you know what you want, have a rough idea or need some design direction we can help. Check out our artwork packages.

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