A couple of months ago, we featured a promotion on leaflets and shared some tips on how to maximise this form of marketing. Leaflets or flyers as they are often called, are back in the news for us at printing.com as part of our July Offer of the Month.
Firstly, is a flyer junk mail or is it information to assist the client?
A recent survey in the UK, the British Marketing Survey 2010, found that “door to door leaflet marketing beats all other advertising channels.”
Flyers are particularly great for local marketing as you can target specific areas and demographics. It gives your company profile and presence.
People are inspired by physical printed marketing and are less likely to throw them away. Continue reading
On the 1st April 2011, PrintStop changed its name to reflect the international branding of the master franchise printing.com.
PrintStop and printing.com has evolved over the years. Reading through the history of the franchise and company it is evident that things change over time to reflect the current market, the industry and of course, the customer.
PrintStop is a name you are familiar with, a name that is synonymous with well priced, fast turnaround, full colour printing. We are New Zealand’s only national retail printing chain, with 50 locally owned and operated franchises spread across the country.
This year we will continue to bring you everything you love about PrintStop, plus a whole lot more! We’ll be expanding the service and products we currently provide for you so watch out for some exciting new initiatives in the months ahead.
We live in a world of constant change, where things seldom stay the same, and we believe that’s what makes our world so wonderful. That’s why we’re excited to be sharing our news about our future, where we will be staying the same in so many ways, but we’ll have a new name and be even better than before! Continue reading