Leaflets & Flyers – Tips on design, print & delivery

A couple of months ago, we featured a promotion on leaflets and shared some tips on how to maximise this form of marketing.  Leaflets or flyers as they are often called, are back in the news for us at printing.com as part of our July Offer of the Month. 

Firstly, is a flyer junk mail or is it information to assist the client?

A recent survey in the UK, the British Marketing Survey 2010, found that “door to door leaflet marketing beats all other advertising channels.”

Flyers are particularly great for local marketing as you can target specific areas and demographics.  It gives your company profile and presence.

People are inspired by physical printed marketing and are less likely to throw them away. Continue reading

Power Words that Sell

Before you’ve even had time for a coffee break you’ve probably already been bombarded with hundreds of marketing messages.

Television, radio, signs, billboards, vans, taxis and newspapers — they’re all screaming for your attention.

How many can a person be expected to remember?

If you’re looking to win new customers, you’ve got to be smarter to grab their attention.

When designing artwork for brochures and flyers and other marketing messages, “Power Words” are fantastic for getting your message seen.  In fact, research has shown that certain words have a powerful persuasive effect on motivating people to buy.

Using some of these exciting words are sure to attract your readers attention. Continue reading

New Name but same, same, same

On the 1st April 2011, PrintStop changed its name to reflect the international branding of the master franchise printing.com.

PrintStop and printing.com has evolved over the years. Reading through the history of the franchise and company it is evident that things change over time to reflect the current market, the industry and of course, the customer.

PrintStop is a name you are familiar with, a name that is synonymous with well priced, fast turnaround, full colour printing. We are New Zealand’s only national retail printing chain, with 50 locally owned and operated franchises spread across the country.

This year we will continue to bring you everything you love about PrintStop, plus a whole lot more! We’ll be expanding the service and products we currently provide for you so watch out for some exciting new initiatives in the months ahead.

We live in a world of constant change, where things seldom stay the same, and we believe that’s what makes our world so wonderful.  That’s why we’re excited to be sharing our news about our future, where we will be staying the same in so many ways, but we’ll have a new name and be even better than before! Continue reading

NZ History of PrintStop and printing.com

So, how did the PrintStop network begin in New Zealand?

In 2003, Astra bought a chain of copy shops from Xerox.

In the course of the search Lawrence came across Printing.com in the UK (PDC).  PDC were so obviously ahead of the rest but not ready for international engagement, so the development of a hub and spoke print model was introduced. Continue reading

How the printing.com international network began

When putting together this blog-site, with the purpose of interacting with our North Shore customers and to time with the rebranding from PrintStop to printing.com, we reflected back on the history of the company.  How did printing.com come to be? and, like many of our customers ask, how did we manage to have such a “valuable” name – printingdotcom?  We found there was an interesting story to tell…

How the printing.com network began:

It all began, over 20 years ago in 1990 in the UK
The business evolved from the present Chief Executive’s exploits in the nightclub industry.  Originally, nightclub promotion gave way to the production of nightclub Flyers, proving the mainstay of the early printing work.

Early day artisan Flyers (thermography, foil blocking etc) gave way to batch production and a more homogenised product, however one that was more efficient to produce, usable for a great variety of market segments and very importantly, profitable.

By 1994, turnover had passed the £500k mark and Continue reading