Is your current print marketing not working for you? Why not try a personal approach with our Xtreme Gloss cards which have a gloss laminated front and an uncoated reverse, perfect for writing, stamping or just that handwritten touch.

Xtreme Gloss Postcards

• Postcards are a versatile option that can be mailed out, handed out or sold, these say much more than “wish you were here!” Also another great bonus is they free up time as no envelopes are required.
• Postcards call for endless possibilities. You are bound to get some great feedback and more sales!

Why not try a loyalty card scheme? These are stamped, punched or checked off to record a series of visits or purchases, all with the goal of increasing your sales through repeat business.

Once the card is complete a reward is offered. For example a free item or a discount on the next purchase.

When used correctly, loyalty cards can help track customer habits and also generate a database. Make sure the card has enough space to write contact details so once redeemed you can grow your database.

Other ideas for our Xtreme Gloss Business Cards & Creased Business Cards

• Appointment Cards
• Cards
• Thank You’s
• Referral Cards
• Vouchers
• Mini menus

These are just a few ideas of how you can take advantage of this month’s glossy deals. Drop us an email or give us a call at printing.com North Shore and we will be more than happy to help you out.

Instead of taking the month of January off, or sitting back with the understanding it will be a rough month, do something about it and plan ahead to get your customers back in the door for the New Year.

Spicy new ideas for 2012

Create a New Campaign
If you keep doing the same stuff, you’ll get the same results. Instead, come up with an entirely new idea – something you’ve never done before or have never seen anyone else do in your area.

Give your best clients special treatment
Always treat your best clients better than prospective or new clients. Best clients are those who have brought you the most amount of business or referred you to new clients.

“Special treatment” may include discounted rates or unannounced gifts. You can also offer exclusive services for them. Always make time in your schedule for last-minute requirements from existing clients.

Revive “zombie clients”
Haven’t heard from a past client for some time? Give them a gentle nudge. What about making up a “where have you been” letter, to ask clients why you haven’t heard from them…or ask for feedback. Worth a try

Mark important dates
Send existing clients a birthday card or another gift. While you’re at it, why not include a voucher. Or, you could do something similar on the anniversary of when you first started working together

Ask for referrals
Having a referral system in place can be good for your business. Aside from bringing you new clients, having an existing client refer a prospect to you increases her loyalty to you. You can offer incentives in exchange for referrals, such as a discount on a future project or an outright commission.

If you don’t offer an incentive, always send the referrer a simple, but thoughtful email.

I know, it takes work to keep track of these things. But, these details are what makes you stand out from your competition. You will notice there is a common theme running through these tips. They’re all about making your clients feel special, appreciated and loved. So always ask yourself, “What can I do to show my clients how much I value them?”

Christmas is the season of generosity so this December we are offering THREE fantastic specials so that you can get organised for the New Year. We are offering 40% off A4 3 Panel DLE Premium Brochures, 30% off Regular DLE Rack Cards and 25% off Starmarque Spot UV Business Cards helping you to hit the ground running in 2012.

Merry Christmas from the team at printing.com North Shore and all the best for the New Year!

Postcards help you stand out from the crowd in a mailbox drop, or can be used as just a postcard for that handwritten touch! Postcards call for endless possibilities, with a shiny gloss front for vibrant colour and an uncoated reverse perfect for writing on.

6 Great Advantages of Postcards

1. Postcards are versatile
A postcard is not just something to send through the mail. You can use postcards for oversized business cards, hang tags for your products, mini-information sheets, invitations, thank you cards, new promotions and specials, referral cards and much more…

2. Easy to track your results
A postcard could include a call to action, or even a voucher, or a special discount. Your postcard could tell customers to bring the postcard into your store for redemption. Or even be a bit old school and they could reply back to you by writing on the backside of the postcard.

3. Postcards can “brand” your business
Your postcards can “brand” you and your business in ways that most marketing materials cannot. Rather than just a paper flyer, postcards are a fun marketing tool that can be more memorable with their card weight, quality gloss front and uncoated reverse. If you start and stick to a regular postcard mailing program, you and your business could gain quite a reputation.

5. Postcards free up time
You do not waste time stuffing envelopes and then your customer does not even have to open an envelope to read your message.

6. Postcards don’t take up a lot of space
Your customers can carry them in their pockets. Some of them might even display your postcard on their refrigerator door!

So don’t lose your customers – keep in touch frequently with postcards and take advantage of our August Offer of the Month - Free Xtreme Gloss Postcards! Buy 1000 or 2000 postcards and get another 1000 or 2000 FREE!