These days communication is instant, emails fly through cyberspace to land in the recipient’s inbox a few seconds later, compared to the time consuming action of sending a letter in the post. Are letters still a viable form of communication for business?
Absolutely! Communication via email is extremely popular but now our inboxes are brimming to capacity, we skim our eyes down the “new” messages sometimes not even opening the new message, or they land in junk mail, are deleted without being read or just lost in the vastness of the world wide web.
The act of physically receiving a letter, opening it, unfolding and then reading is now a rather romantic act. Letterhead presents a professional visual identity for your business. It is the most important representing document for your company not just a means of correspondence but also a physical representation of your business and services in front of your existing and potential customers, employees, as well as a legal document for your business.
What to include in your letterhead
- Company name
- Logo and slogan
- Address (important if you want to receive something back)
- Phone number
- Email address
Like it or not, people judge you. If your letters look sloppy, they will assume your work is too. If your logo looks dated, they will figure your business is out of touch. If your stationery is home made, they will worry that your business is your hobby and you are not serious. Badly designed stationery may cost you a lot more than well designed and well created stuff.
With just a few simple tweaks, your stationery can become an active part of your marketing, rather than an overhead. Here are some useful design tips to keep in mind.
- Increase traffic to your website by prominently showing your web address
- A colourful reverse will make your letters more memorable
- Your letterhead should be simple and uncluttered.
- Your logo should be prodominant
- Leave plenty of room for writing
- Important to keep in mind that letterhead paper stocks are uncoated (matt) papers and colours may appear duller than coated (glossy) papers
- Click here for 83 “eye-popping” letterhead designs
All our papers are laser and inkjet guaranteed, although we recommend you try a few samples on your own printer before you order…just in case it is a fussy feeder or a picky printer.
- Takeaway Menus
- Application forms
- Uncoated paper is great for writing on
- Order forms
- Business proposals
- HR issues
- Written references
Check out our offer of the month for 25% off letterheads plus free A6 notepads
- To do lists
- Crossword puzzles
- Your contact details
- Useful numbers
- Your logo
- Sketch pads