Part 2:Time to Detox Your Brand: Logo Design

Hopefully last week we prompted you to step back from your business and take a good long look at your brand.

“But I don’t need a logo to succeed.” Maybe. But it sure helps. It’s the centrepiece of your brand. If is wasn’t important, would the big boys spend so much developing theirs? We think not. We design logos day in, day out and we’ve got Corporate Identity packages to suit any budget – from a pigeon’s purse to a walrus’s wallet.

Your logo is central to your brand. Compare your logo with your competitors. If it’s not better or at least as compelling, then you need some logo surgery. Without a logo – or worse, with a poorly designed one – your organisation may look amateurish. You may be thinking “I can live without a logo.” But, a great logo will help your customers identify with you and is more likely to help you succeed.

 

It isn’t just about your logo though. Keep a similar “look and feel” through all your communications to help people become familiar with your brand. Familiarity leads to trust. Trust leads to sales. And we don’t have to tell you what sales lead to. Apply a consistent look and feel to all marketing material, products and advertising through a coherent use of colours, themes, design elements and typefaces. We’ll help you with this. Remember, if you can see it, you can brand it.

 

Good design sells. Fact. Bad design – or even just average design – may do more damage to your business than you might care to think. Trust us. We’d recommend you invest at least a third of your budget in sorting out some decent artwork. After all, it’s not about how many items you distribute, it’s about how many responses you get. Give us a call or pop instore at printing.com North Shore and one of our talented graphic designers would love to take care of you.

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