Part 3: Time to Detox Your Brand: Facebook


We all now have a personal Facebook account. But have you considered creating a custom page on Facebook? Whether you are a local business or place | company, organization or institution | brand or product | artist, band or public figure | entertainment | cause or community Facebook is for you.

Creating a page on Facebook is like your own website, therefore it is important to invest time and money into utilizing facebook pages to their full potential. Facebook is great for directing people to your website, or blog. Watch your site stats peak. Facebook pages help you accumulate fans, are a great casual and conversational platform for sharing and connecting on a regular basis.

While it is important these days to have your own website they are fairly static, requiring technologically minded individuals to update and or operate them. A facebook page is dynamic and easy to keep updated and rather addictive. Check out our facebook page below and see just how much room there is for customised design.

Benefits of Facebook
1. The obvious thing Facebook has going for it is numbers
People spend over 700 billion minutes per month on Facebook. Your business needs to be where the people are hanging out.

2. Connection
Facebook allows you to contact your community every day and remind them of your presence. Daily connections allow you to build trusting relationships.   

3. Authority
Facebook helps you establish yourself as an expert in your field. You become a source of helpful information, newsworthy items and hot happenings so that when they need your services, you are the first person they think about.

4. Branding
Facebook helps your branding. The more places you are seen on the web with your consistent brand message, the more you will be remembered. It is important to be professional, utilize graphic or web designers for all your online design requirements and a photographer to add that personal touch.

5. Share
People can share your links, your videos and your pictures. So if you post quality content on your Facebook page, your community will provide you with valuable digital word-of-mouth advertising.

“We don’t have a choice on whether we DO social media, the question is how well we do it.Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. Below are some examples of facebook profile sidebars for businesses we have designed.

Social Media isnt a fad, it is a fundamental shift in the way we communicate. We will no longer search for products and services, they will find us via social media. Therefore it is vital for your business to have a facebook page, talk to our great friend Kerry Ensor from Social Media Mgr about setting up a page and educating you all about social media.

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