Business is tough these days. It is becoming harder to stand out in your industry and budgets are decreasing. Technologies are changing. Not just the evolution of digital printing, but also online.
Websites have taken over the traditional brochure, email taken over physical mailing and google search taken over Yellow Pages. Networking has gone online. In summary, business marketing, particularly for small businesses has evolved.
Where does the traditional business card fit within all this? Do we still need them?
Absolutely. They are a necessity of any business. It is your lead generation calling card. At any networking event or meeting, business cards are exchanged. They are a physical reminder of you that people still love to receive. Yes, the technology is there with the smart phones, iPads, online address books and even apps to scan in a business card, however at the end of the day the physical card is your image – the first point of call, easy to hand-over in a face-to-face conversation or networking event. Continue reading