That handwritten touch…

All things glossy are a hot topic for us this month at as part of our June Offer of the Month which includes postcards, rack cards, business cards and creased business cards.

Is your current print marketing not working for you? Why not try a personal approach with our Xtreme Gloss cards which have a gloss laminated front and an uncoated reverse, perfect for writing, stamping or just that handwritten touch. Continue reading

A Big Glossy Thank You

Christmas is the season of all things joyful, fun and GLOSSY. To help you get organised for Christmas check out our offerings this month, so you can get your Christmas thank you’s sorted!

This Christmas take the opportunity to say a little hello or a big thank you to your favourite customers and send them a Christmas card. The earlier you post them out, the longer they’ll sit on their desk! You can either supply your own artwork or ask us about our artwork packages and free stock images! Check out below a few of our exclusive Christmas card  stock images. Continue reading

We LOVE to Design: Business Cards

Good design sells. Fact. Bad design – or even just average design – may do more damage to your business than you might care to think. 

There are many software applications available that have design wizards which let you knock up a design in no time. But design isn’t about knowing which button to press. It’s about creating the mood, delivering the message and making the sale.

Our design team at North Shore have many years of experience between our 4 in house graphic designers. Here are some examples of what we can do…

Revamp of an existing business card: Partridge Builders

  • Updated logo and layout
  • Added professional association logos and icons to add credibility
  • Printed on our Luxury business card with rounded corners Continue reading

The Future of Business Cards

Business is tough these days.  It is becoming harder to stand out in your industry and budgets are decreasing.  Technologies are changing.  Not just the evolution of digital printing, but also online.

Websites have taken over the traditional brochure, email taken over physical mailing and google search taken over Yellow Pages.  Networking has gone online.  In summary, business marketing, particularly for small businesses has evolved.

Where does the traditional business card fit within all this?  Do we still need them?

Absolutely.  They are a necessity of any business.  It is your lead generation calling card.  At any networking event or meeting, business cards are exchanged.  They are a physical reminder of you that people still love to receive.  Yes, the technology is there with the smart phones, iPads, online address books and even apps to scan in a business card, however at the end of the day the physical card is your image – the first point of call, easy to hand-over in a face-to-face conversation or networking event. Continue reading

Business Card Spot Gloss Highlights

“StarMarque” is the name that gives to the Gloss Varnish that we apply to our quality print products.

It is also known as Spot UV or UV Coating and adds a flare to any printed product to which it is applied.

The most common use of StarMarque is on business cards.  We like to think of it as “Like your Card just stepped out of a Salon” !

There are many ways in which StarMarque can be used which will add sparkle to your cards.  Our Design Team is trained to know how to maximize the StarMarque effect.  We also know when it won’t be so effective – we are here to advise.

The Top 3 Uses of StarMarque on Business Cards are:

  1. Highlighting a cut-out object within the image
  2. Highlighting a dark Logo on a dark background
  3. Using StarMarque as a Pattern or separate design element

Benefits of StarMarque on Business Cards: Continue reading