Is your current print marketing not working for you? Why not try a personal approach with our Xtreme Gloss cards which have a gloss laminated front and an uncoated reverse, perfect for writing, stamping or just that handwritten touch.

Xtreme Gloss Postcards

• Postcards are a versatile option that can be mailed out, handed out or sold, these say much more than “wish you were here!” Also another great bonus is they free up time as no envelopes are required.
• Postcards call for endless possibilities. You are bound to get some great feedback and more sales!

Why not try a loyalty card scheme? These are stamped, punched or checked off to record a series of visits or purchases, all with the goal of increasing your sales through repeat business.

Once the card is complete a reward is offered. For example a free item or a discount on the next purchase.

When used correctly, loyalty cards can help track customer habits and also generate a database. Make sure the card has enough space to write contact details so once redeemed you can grow your database.

Other ideas for our Xtreme Gloss Business Cards & Creased Business Cards

• Appointment Cards
• Cards
• Thank You’s
• Referral Cards
• Vouchers
• Mini menus

These are just a few ideas of how you can take advantage of this month’s glossy deals. Drop us an email or give us a call at printing.com North Shore and we will be more than happy to help you out.

Good design sells. Fact. Bad design – or even just average design – may do more damage to your business than you might care to think. 

There are many software applications available that have design wizards which let you knock up a design in no time. But design isn’t about knowing which button to press. It’s about creating the mood, delivering the message and making the sale.

Our design team at printing.com North Shore have many years of experience between our 4 in house graphic designers. Here are some examples of what we can do…

Revamp of an existing business card: Partridge Builders

• Updated logo and layout
• Added professional association logos and icons to add credibility
• Printed on our Luxury business card with rounded corners

 New business venture, brand new business card: Fun Fit

• Client came to us with self designed publisher file
• We suggested changes, created logo and imagery
• Used colour and font to create a modern and funky look
• Printed on our Luxury business card

Whether you know what you want, have a rough idea or need some design direction we can help. Check out our artwork packages.

Good DESIGN sells. Fact

Business is tough these days.  It is becoming harder to stand out in your industry and budgets are decreasing.  Technologies are changing.  Not just the evolution of digital printing, but also online.

Websites have taken over the traditional brochure, email taken over physical mailing and google search taken over Yellow Pages.  Networking has gone online.  In summary, business marketing, particularly for small businesses has evolved.

Where does the traditional business card fit within all this?  Do we still need them?

Absolutely.  They are a necessity of any business.  It is your lead generation calling card.  At any networking event or meeting, business cards are exchanged.  They are a physical reminder of you that people still love to receive.  Yes, the technology is there with the smart phones, iPads, online address books and even apps to scan in a business card, however at the end of the day the physical card is your image – the first point of call, easy to hand-over in a face-to-face conversation or networking event.

This is why business cards are one of the first things people order when they are going into business.  It is their first foray into design and printing.  They tend to think “I need a business card.  Oh, and I need a logo to go on it”.  It is making the statement of “I’m in business now, take me seriously”.

Which is why it is important to get the 3 key elements of a business card right:

1. Design – professional image
2. Quality of the printing and the card-stock – first impressions count
3. Content – use the card to communicate all ways of networking with you, including your LinkedIn username, Facebook Page Name, Twitter handle, as well as the usual website, email and phone numbers, and (depending on your business) your office/shop address.  Balance the content with design and try to avoid clutter – many people utilise the back of the card

Consider how many cards you need and remember the power of referrals.  When someone wants to refer Your product or services, it is so much easier when they can hand over a physical card on your behalf.  It is therefore important to plan to have an appropriate number available.

So, whilst the ways of doing business is changing with technology and we are becoming more reliant on online profiles – the business card will still prevail as the first point of contact.

What may change long-term is what is on the card and the quality of the card-stock and printing.  Trends will change with the technology, as they have done with uv spot-gloss, digital printing, etc.  Remember to think about who your customer is and what they will be looking for and consider the above 3 elements each time you do a new print-run.

“StarMarque” is the name that

It is also known as Spot UV or UV Coating and adds a flare to any printed product to which it is applied.

The most common use of StarMarque is on business cards.  We like to think of it as “Like your Card just stepped out of a Salon” !

There are many ways in which StarMarque can be used which will add sparkle to your cards.  Our Design Team is trained to know how to maximize the StarMarque effect.  We also know when it won’t be so effective – we are here to advise.

The Top 3 Uses of StarMarque on Business Cards are:

1. Highlighting a cut-out object within the image
2. Highlighting a dark Logo on a dark background
3. Using StarMarque as a Pattern or separate design element

Benefits of StarMarque on Business Cards:

1. Added Quality
2. Stands out / Emphasis on important elements of the card
3. Impress your potential Client – “Classy”!
4. and you never know… your card may even be more likely to be pulled out from those business-card-in-a-jar draws because they feel so good!

Contact us at printing.com North Shore to find out more about StarMarque and check out the special pricing for the month of June!