Postcards help you stand out from the crowd in a mailbox drop, or can be used as just a postcard for that handwritten touch! Postcards call for endless possibilities, with a shiny gloss front for vibrant colour and an uncoated reverse perfect for writing on.

6 Great Advantages of Postcards

1. Postcards are versatile
A postcard is not just something to send through the mail. You can use postcards for oversized business cards, hang tags for your products, mini-information sheets, invitations, thank you cards, new promotions and specials, referral cards and much more…

2. Easy to track your results
A postcard could include a call to action, or even a voucher, or a special discount. Your postcard could tell customers to bring the postcard into your store for redemption. Or even be a bit old school and they could reply back to you by writing on the backside of the postcard.

3. Postcards can “brand” your business
Your postcards can “brand” you and your business in ways that most marketing materials cannot. Rather than just a paper flyer, postcards are a fun marketing tool that can be more memorable with their card weight, quality gloss front and uncoated reverse. If you start and stick to a regular postcard mailing program, you and your business could gain quite a reputation.

5. Postcards free up time
You do not waste time stuffing envelopes and then your customer does not even have to open an envelope to read your message.

6. Postcards don’t take up a lot of space
Your customers can carry them in their pockets. Some of them might even display your postcard on their refrigerator door!

So don’t lose your customers – keep in touch frequently with postcards and take advantage of our August Offer of the Month - Free Xtreme Gloss Postcards! Buy 1000 or 2000 postcards and get another 1000 or 2000 FREE!

Firstly, is a flyer junk mail or is it information to assist the client?

A recent survey in the UK, the British Marketing Survey 2010, found that “door to door leaflet marketing beats all other advertising channels.”

Flyers are particularly great for local marketing as you can target specific areas and demographics.  It gives your company profile and presence.

People are inspired by physical printed marketing and are less likely to throw them away.

Here are some tips to keep in mind when designing, printing and distributing your flyers:

Design and Print

Consider the following:

1. Images – select carefully
2. Use of Colour
3. Attention grapping headline  – you could ask a question, or hone in on a current issue…
4. Know your audience
5. Focus on the important messages – don’t be tempted to clutter the flyer with everything
6. Giveaway some key information – so the reader feels they need to keep the flyer, and point them to where they can find out more, ie. phone, email, website, facebook, QR Code
7. Remember that the flyer is less likely to be thrown away if it looks and feels professional, so seek some graphic design advice
8. Professionally printed – the better quality of the print, the more likely the recipient is to keep it

Delivery

Timing – unless the receiver of the flyer is ready to purchase your product or utilise your services, you have not delivered the flyer at the right time.  People will only buy when they are ready to, not when you are ready to sell. 

So… the key is to regularly put your marketing message in front of them – to create familiarity; they will remember you when they are ready to.

Targeting – target your campaign to your market – remember quality is better than quantity; coupled with regularity.

Testing – consider testing a couple of different offers at different times, to different locations – this could be good research on what works.

Delivery – these are some ways to deliver your flyers to your potential customers:

1. Mail out to your database
2. Use a company like Reach Media to distribute
3. Pay some people to letterbox deliver in selected areas
4. Be careful of placing under car window wipers

For more advice, check out our April article and take advantage of our July Winter Sale - 50% off when you get 1,000 or 2,000 DLE Premium Leaflets!