Looking ahead to a booming New Year

I know, you’re probably swimming in holiday orders at the moment and are counting down the days until you can take a much needed break from production. But a funny thing happens between the end of December and January – the orders come to a screeching halt.

Instead of taking the month of January off, or sitting back with the understanding it will be a rough month, do something about it and plan ahead to get your customers back in the door for the New Year. Continue reading

Why I still use a diary?

Ever since I can remember I have been using a paper diary. Probably a talent that was installed in me as a young school girl.

This wee obsession surprises many who except a young graphic designer to be a sporting the latest in calendar technology. How could I, of all people, be so resistant to progress? Continue reading

Part 2:Time to Detox Your Brand: Logo Design

Hopefully last week we prompted you to step back from your business and take a good long look at your brand.

“But I don’t need a logo to succeed.” Maybe. But it sure helps. It’s the centrepiece of your brand. If is wasn’t important, would the big boys spend so much developing theirs? We think not. We design logos day in, day out and we’ve got Corporate Identity packages to suit any budget – from a pigeon’s purse to a walrus’s wallet. Continue reading

Much more than just letterhead…

These days communication is instant, emails fly through cyberspace to land in the recipient’s inbox a few seconds later, compared to the time consuming action of sending a letter in the post. Are letters still a viable form of communication for business?

Absolutely! Communication via email is extremely popular but now our inboxes are brimming to capacity, we skim our eyes down the “new” messages sometimes not even opening the new message, or they land in junk mail, are deleted without being read or just lost in the vastness of the world wide web. Continue reading