Leaflets & Flyers – Tips on design, print & delivery

A couple of months ago, we featured a promotion on leaflets and shared some tips on how to maximise this form of marketing.  Leaflets or flyers as they are often called, are back in the news for us at printing.com as part of our July Offer of the Month. 

Firstly, is a flyer junk mail or is it information to assist the client?

A recent survey in the UK, the British Marketing Survey 2010, found that “door to door leaflet marketing beats all other advertising channels.”

Flyers are particularly great for local marketing as you can target specific areas and demographics.  It gives your company profile and presence.

People are inspired by physical printed marketing and are less likely to throw them away. Continue reading

Rack Cards – 7 Additional Uses for this effective Marketing Tool

Rack Card, designed and printed by printing.com NorthShore

We thought that you could do with red hot deal to warm you up during the colder months, so……….during the month of May (that’s now!!) we’re going a little crazy – letting you DOUBLE UP FOR FREE on regular rack cards when you order 500 or 1000.

This means you will save up to $316!!!!!!!

So what are Rack Cards? – they are heavier/thicker than a Leaflet and are ideal for a hand-out or a letterbox drop.  For this deal, the rack-card is DL (1/3 size of A4), but there are other sizes available.

Rack Cards are also available in “shaped” version (at additional cost).  There are some great tips here on how your marketing message can stand out with interesting shapes.

Here are some additional uses for Rack Cards to take advantage of our May Special: Continue reading

Leaflets – Top Tips to maximise your leaflet marketing

Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing.

Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter — they look great in glorious full colour and are incredibly low cost.

Many things will affect the response you’ll get from your leaflet campaign…

Answer these questions and follow printing.com’s tips, and make your leaflets work harder for you:

Who’s Your Target Market?

Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, Continue reading