A couple of months ago, we featured a promotion on leaflets and shared some tips on how to maximise this form of marketing. Leaflets or flyers as they are often called, are back in the news for us at printing.com as part of our July Offer of the Month.
Firstly, is a flyer junk mail or is it information to assist the client?
A recent survey in the UK, the British Marketing Survey 2010, found that “door to door leaflet marketing beats all other advertising channels.”
Flyers are particularly great for local marketing as you can target specific areas and demographics. It gives your company profile and presence.
People are inspired by physical printed marketing and are less likely to throw them away. Continue reading