Firstly, is a flyer junk mail or is it information to assist the client?

A recent survey in the UK, the British Marketing Survey 2010, found that “door to door leaflet marketing beats all other advertising channels.”

Flyers are particularly great for local marketing as you can target specific areas and demographics.  It gives your company profile and presence.

People are inspired by physical printed marketing and are less likely to throw them away.

Here are some tips to keep in mind when designing, printing and distributing your flyers:

Design and Print

Consider the following:

1. Images – select carefully
2. Use of Colour
3. Attention grapping headline  – you could ask a question, or hone in on a current issue…
4. Know your audience
5. Focus on the important messages – don’t be tempted to clutter the flyer with everything
6. Giveaway some key information – so the reader feels they need to keep the flyer, and point them to where they can find out more, ie. phone, email, website, facebook, QR Code
7. Remember that the flyer is less likely to be thrown away if it looks and feels professional, so seek some graphic design advice
8. Professionally printed – the better quality of the print, the more likely the recipient is to keep it

Delivery

Timing – unless the receiver of the flyer is ready to purchase your product or utilise your services, you have not delivered the flyer at the right time.  People will only buy when they are ready to, not when you are ready to sell. 

So… the key is to regularly put your marketing message in front of them – to create familiarity; they will remember you when they are ready to.

Targeting – target your campaign to your market – remember quality is better than quantity; coupled with regularity.

Testing – consider testing a couple of different offers at different times, to different locations – this could be good research on what works.

Delivery – these are some ways to deliver your flyers to your potential customers:

1. Mail out to your database
2. Use a company like Reach Media to distribute
3. Pay some people to letterbox deliver in selected areas
4. Be careful of placing under car window wipers

For more advice, check out our April article and take advantage of our July Winter Sale - 50% off when you get 1,000 or 2,000 DLE Premium Leaflets!

Rack Card, designed and printed by printing.com NorthShore

We thought that you could do with red hot deal to warm you up during the colder months, so……….during the month of May (that’s now!!) we’re going a little crazy – letting you DOUBLE UP FOR FREE on regular rack cards when you order 500 or 1000.

This means you will save up to $316!!!!!!!

So what are Rack Cards? – they are heavier/thicker than a Leaflet and are ideal for a hand-out or a letterbox drop.  For this deal, the rack-card is DL (1/3 size of A4), but there are other sizes available.

Rack Cards are also available in “shaped” version (at additional cost).  There are some great tips here on how your marketing message can stand out with interesting shapes.

Here are some additional uses for Rack Cards to take advantage of our May Special:

1. Customer Feedback cards
2. Survey Forms
3. Promotions & discount offers
4. Takeaway menus
5. Vouchers
6. Calendars
7. Price lists

• and much, MUCH more!!

We recommend the above options to clients as vehicles for driving sales and profitability growth within your business.  Other benefits include:

Informational Rack Card (back), designed and printed by printing.com NorthShore

• Larger space for communicating your message
• Attractive and appealing
• Easy to design
• Easy to distribute
• More likely to be kept by the reader

Contact us so that you don’t miss out on the savings and benefits!!

Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter — they look great in glorious full colour and are incredibly low cost.

Many things will affect the response you’ll get from your leaflet campaign…

Answer these questions and follow printing.com’s tips, and make your leaflets work harder for you:

Who’s Your Target Market?

Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.

What’s Your Point, Caller?

Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy.  Think about what makes you different or special.  What problem can you solve? What need can you satisfy?  What’s your Unique Selling Point — your USP?  Why should they buy from you?

What’s In It For Me?

We’ve seen leaflets which are no more than business cards — a name, a number and maybe a list of stuff they do.  When you get a leaflet like that, what do you do?  Save it or bin it?  The most effective leaflets use time-bound offers.  Maybe “half price this month”, “free teddy with every quote” or “free consultation during November.”   Think really hard about offering an incentive — and the level of it.  “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?

What’s the next step?  You don’t need to close the deal there and then (although, if you can, do it!).  Tell them what you want them to do next.  “Call now for a free sample”, “Bring this leaflet to…” or “Email us for a quotation.”  Spell it out.  Make it easy for them to buy from you.

How Will You Reach Me?

There are many ways to get your message out.  First or second class post is highly targeted, but quite pricey.  Try inserts in a local free newspaper, or pay some local kids to do a leaflet drop. For a more targeted approach try an insert in a magazine read by your target market.  Selling crochet saddles?  Put an insert into ‘Your Pony Magazine’.

What Will It Look Like?

We’d recommend that you spend at least 30% of your budget on design.  Design can mean the difference between success and failure.  A badly designed leaflet may do more damage than you think.  There’s no such thing as a second impression, so get it right first time.  We can help.  Design is our business, after all.  Talk to us (we have 4 full-time experienced graphic designers in Albany and Takapuna!)

When’s The Best Time?

This will depend on what you’re selling, although according to the Direct Marketing Association, October is the prime time for inserts.  You’ll probably get a lower response in summer months, since your recipients may be sunning themselves in Benidorm or Barbados.  At Christmas, your message will have to work harder to compete with all the others.

Anything Else?

Leaflets are a wonderfully effective marketing tool… when they’re used correctly.  We want you to be successful for selfish reasons — you’ll invest more with us if you are.  Let us help you succeed — get us involved from the start.  And, good luck!

Special Offer this April – 50% off 1,000 or 2,000 Premium Leaflets – from only $95