Before you’ve even had time for a coffee break you’ve probably already been bombarded with hundreds of marketing messages.

Television, radio, signs, billboards, vans, taxis and newspapers — they’re all screaming for your attention.

How many can a person be expected to remember?

If you’re looking to win new customers, you’ve got to be smarter to grab their attention.

When designing artwork for brochures and flyers and other marketing messages, “Power Words” are fantastic for getting your message seen.  In fact, research has shown that certain words have a powerful persuasive effect on motivating people to buy.

Using some of these exciting words are sure to attract your readers attention.

Take a look at this inspirational video clip entitled “The Power of Words” (orig.”The Story of a Sign”) which shows how simply changing the words in a message affects the end result.