Why are postcards useful to promote your business?

Postcards are a hot topic for us this month at printing.com as part of our August Offer of the Month. Mail-out, hand-out or sell them, these say much more than “wish you were here!”

Postcards help you stand out from the crowd in a mailbox drop, or can be used as just a postcard for that handwritten touch! Postcards call for endless possibilities, with a shiny gloss front for vibrant colour and an uncoated reverse perfect for writing on.

6 Great Advantages of Postcards

1. Postcards are versatile
A postcard is not just something to send through the mail. You can use postcards for oversized business cards, hang tags for your products, mini-information sheets, invitations, thank you cards, new promotions and specials, referral cards and much more…

2. Easy to track your results
A postcard could include a call to action, or even a voucher, or a special discount. Your postcard could tell customers to bring the postcard into your store for redemption. Or even be a bit old school and they could reply back to you by writing on the backside of the postcard.

3. Postcards can “brand” your business
Your postcards can “brand” you and your business in ways that most marketing materials cannot. Rather than just a paper flyer, postcards are a fun marketing tool that can be more memorable with their card weight, quality gloss front and uncoated reverse. If you start and stick to a regular postcard mailing program, you and your business could gain quite a reputation.

5. Postcards free up time
You do not waste time stuffing envelopes and then your customer does not even have to open an envelope to read your message.

6. Postcards don’t take up a lot of space
Your customers can carry them in their pockets. Some of them might even display your postcard on their refrigerator door!

So don’t lose your customers – keep in touch frequently with postcards and take advantage of our August Offer of the Month - Free Xtreme Gloss Postcards! Buy 1000 or 2000 postcards and get another 1000 or 2000 FREE!

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